Creative industries as a means of increasing the economic potential of the Dnipropetrov region (Ukraine)

Abstract

The material of the article examines the evolution of creative industries in Ukraine, highlighting their growing role in both the economic and cultural spheres. A comprehensive analysis is presented that reveals the multi-level economic impact of these industries, including direct, indirect and induced effects, as well as their role in facilitating innovation and technological progress. These industries, according to the definition of the Ukrainian Government, cover 34 different types of economic activity, which significantly affects such sectors as IT, advertising and publishing. In 2020, their contribution to the economy of Ukraine was noticeable: they accounted for 4.2% of the added value and employed hundreds of thousands of workers. The multifaceted impact of creative industries on the economy of Ukraine is emphasized, including direct contributions to production and employment, as well as indirect impacts through supply and consumption chains, as well as their social and economic consequences. SWOT analysis and strategic recommendations provide insight into internal and external factors affecting these institutions, outline effective strategies for increasing competitiveness. The role of creative industries in the economic and cultural development of Ukraine is substantiated, their contribution to GDP, employment and exports, as well as their impact on society is emphasized.