Abstract
This study explores the design of digital strategies in museum education, utilizing the National Palace Museum in Taiwan as a case study and applying the resource-based view and value co-creation theories. It highlights the strategic use of unique resources and capabilities to gain a competitive edge, focusing on crafting unique, digital-enhanced learning experiences. Emphasizing the importance of visitor engagement in creating value, the research advocates for the development of interactive and personalized educational content. This methodology seeks to improve learning outcomes and deepen cultural comprehension, offering an advanced framework for developing digital strategies within museums. The study underscores the need for integrating technological advancements with immersive learning experiences to foster an engaging and informative environment.
Published Version
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