CORPORATE SOCIAL RESPONSIBILITY: COMMUNICATING IN PUBLIC SECTOR ORGANIZATIONS

Abstract

Objective: to examine the details of declared activities of social responsibility in the public sector. To achieve the objective the following tasks are formulated: (1) to review the CSR research carried out inLithuania; (2) to analyse the communicative actions of public sector organizations concerning socially responsible activities. Method of work : the article is written using the methods of content analysis, analogy and reflection. Results: Corporate social responsibility (CSR) activities focused on external interest groups and their representation are analysed in the article. The survey covers state capital enterprises or enterprises, in which a larger part of the portfolio of shares is owned by the public sector, and educational organizations, the founder of which is the state. The research of CSR carried out in Lithuania in recent years is overviewed and analysis of the way the public sector organizations, which belong to United Nations Global Compact (hereafter GC) network communicate their socially responsible activities is provided. It has been found that the membership of the majority of public sector organizations in the GC is rather formal, and insufficient attention is given for communicating socially responsible activities in information carriers, most easily accessible to the user. Application of results: management in the public sector. DOI: http://dx.doi.org/10.12731/2218-7405-2013-10-32