Do Corporate Social Responsibility Campaigns Really Work: Cases in Turkey

Mesude Canan Öztürk

doi:10.29333/ojcmt/2371

Abstract

Improving a company‟s reputation and giving the public a positive impression are the main reasons for companies to take part in corporate social responsibility (CSR) activities. Corporations realized that social supports are becoming more important for continuity of their corporations. For this reason, the corporations have organized the activities beyond society and their needs. Within the context, corporate social responsibility activities have become more intensified in Turkey since 2000. Corporations are organizing social responsibility activities for publicity of their corporations as much as for social benefits. Therefore, it becomes more important to take a place in media with their social responsibility activities. In the present research, the awareness of CSR campaigns in Turkey is examined. The most popular five CSR campaigns, which were listed in Capital magazine in Turkey, will be discussed in the present study. The purpose of the study is to evaluate for recalling the company which owns the campaign, recalling the slogans, the feelings about the corporate reputation, the feelings about the campaign‟s success, and supporting the campaign. For this purpose, the questionnaire will be administered and analyzed to the university students.

Highlights

Corporate social responsibility (CSR) or corporate citizenship entails companies behaving in a socially responsible manner, and dealing with other business parties who do the same
This section is followed by the demonstration of the actors and the interaction between them for creating and raising awareness on CSR in Turkey
The report is finalized by suggestions for further capacity building and engagement of these actors for the enrichment of the CSR concept and implementation in Turkey.” (UNDP Report, 2008)

Summary

Introduction

Corporate social responsibility (CSR) or corporate citizenship entails companies behaving in a socially responsible manner, and dealing with other business parties who do the same. “Through economic and historical developments that affect business and society as well as their interactions, the report starts with brief information about the country context of historical and economical developments. This section is followed by the demonstration of the actors and the interaction between them for creating and raising awareness on CSR in Turkey. These actors need a scenario and a platform to perform, this last section before the presentation of the research, describes the capacities of the CSR drives in the country. The report is finalized by suggestions for further capacity building and engagement of these actors for the enrichment of the CSR concept and implementation in Turkey.” (UNDP Report, 2008)

Objectives

Methods

Results

Conclusion