Abstract
Consumer worth is a system of relations between people and things regarding the correspondence of endowing things with certain functional properties (production) to their socially determined extraction (consumption). Consumer worth in a post-industrial society serves as an effective tool for determining the behavior of economic entities - people and their organizations - in the coordinates of the commodity economy, their orientation on the production of value on the principles of abstract equivalence, combinatorics and virtual calculus. Creation of new functional properties of things as a consumer values, their integration into society and building society for them pushes the boundaries of the commodity form of economy.
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