Abstract
Consumer behavior research constitutes a cornerstone of marketing strategy and practice, and an increasing number of tourist behavior studies have been published in the past few years. This paper examines the current literature related to four prevalent topical areas associated with consumber behavior in recreational and touristic contexts: Ego involvement, loyalty and commitment, family decision-making, and novelty seeking. The paper's primary focus is on conceptual and measurement issues, but implications of each of these areas to marketing practice are also considered.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
