Abstract
Abstract The involvement construct has been extensively studied in the consumer behavior literature. Recent conceptual and measurement breakthroughs have made examination of the construct appealing in the contexts of recreational and tourist behavior. This article suggests 15 propositions that evolve from a review of involvement‐related literature. The propositions are grouped under the following headings: measurement issues; the relationship between involvement and time; the relationship of involvement with search and purchase behavior; the relationship between involvement and promotional stimuli; and accessing the involvement variable. The propositions are intended to stimulate and guide empirical research related to involvement in recreation and tourism contexts.
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