Focus on Authors

Abstract

Greg M. Allenby (“ Investigating the Strategic Influence of Customer and Employee Satisfaction on Firm Financial Performance ”) is the Helen C. Kurtz Chair in Marketing at Ohio State University. He specializes in the study of economic and statistical issues in marketing. His research deals with developing new insights about consumer behavior from customer data routinely collected by most organizations; these insights are used to develop and improve product development, pricing, promotion, market segmentation, and target marketing activities. He is a fellow of the American Statistical Association, coauthor of Bayesian Statistics and Marketing (Wiley, 2005), and coeditor of Quantitative Marketing and Economics. Subhajyoti Bandyopadhyay (“ Equilibrium Returns Policies in the Presence of Supplier Competition ”) is an assistant professor in the Department of Information Systems and Operations Management at the University of Florida, Gainesville. He received his Ph.D. in management information systems from Purdue University in 2002. His current research interests include economics of information systems and information systems policy issues, especially in the area of net neutrality, national broadband policy, and health informatics. Jonah Berger (“ Positive Effects of Negative Publicity: When Negative Reviews Increase Sales ”) is an assistant professor of marketing at The Wharton School of the University of Pennsylvania. He received a Ph.D. in marketing from the Stanford Graduate School of Business in 2007 and a B.A. in human judgment and decision making from Stanford University in 2002. His research examines how individual decision making and social dynamics (e.g., social influence) between people generate collective outcomes such as social contagion and trends. Bart J. Bronnenberg (“ An Empirical Analysis of Assortment Similarities Across U.S. Supermarkets ”) is a professor of marketing and a CentER fellow at the Tilburg School of Economics and Management of Tilburg University, The Netherlands. He holds Ph.D. and M.S. degrees in management from INSEAD, Fontainebleau, France, and an M.S. in industrial engineering from Twente University, The Netherlands. He is interested marketing strategy, the persistence of branding effects, and the structure of CPG markets, and he continues to work on empirical analyses of new product growth and consumer choice behavior. He was named the recipient of the 2003 and 2008 Paul Green Award, the 2003 IJRM Best Paper Award, and the 2004 John D. C. Little Best Paper Award. Michael Brusco (“ Multicriterion Market Segmentation: A New Model, Implementation, and Evaluation ”) is a professor in the marketing department at Florida State University, where he teaches courses in operations research, operations management, and marketing research. He received a Ph.D. in management science from Florida State University in 1990. His research focuses on the development of exact and approximate algorithms for combinatorial optimization problems in the areas of scheduling, layout, and computational statistics. Pradeep K. Chintagunta (“ The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets ”) is the Robert Law Professor of Marketing at the Booth School of Business, University of Chicago. He is interested in studying strategic interactions among firms in vertical and horizontal relationships, in measuring the effectiveness of marketing activities in pharmaceutical markets, in investigating aspects of technology product markets, and in the analysis of household purchase behavior in online and off-line markets. Jeffrey P. Dotson (“ Investigating the Strategic Influence of Customer and Employee Satisfaction on Firm Financial Performance ”) is an assistant professor of marketing in the Owen Graduate School of Management at Vanderbilt University. He holds a Ph.D. in marketing from Ohio State University and master's degrees in statistics and business administration from the University of Utah. His research focuses on the application of Bayesian statistics to a variety of marketing problems, including linking customers and employee satisfaction to firm performance and developing more accurate models of consumer decision making. His work has appeared in Quantitative Marketing and Economics. Shyam Gopinath (“ The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets ”) is a doctoral student in marketing at the Kellogg School of Management, Northwestern University. He has master's degrees in industrial management and statistics from IIT Madras and the University of Virginia, respectively. He also has a bachelor's degree in industrial engineering from the University of Kerala. His research focuses on two areas: studying the impact of online word of mouth on firm performance and understanding customer purchasing behavior in noncontractual settings using probability models. Minha Hwang (“ An Empirical Analysis of Assortment Similarities Across U.S. Supermarkets ”) is a Ph.D. candidate in marketing at the UCLA Anderson School of Management. He holds a Ph.D. in materials science and engineering from the Massachusetts Institute of Technology. His research focuses on empirical analyses of assortment and store brands in U.S. supermarkets. Shailendra P. Jain (“ Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation ”) is an associate professor of marketing at the University of Washington's Michael G. Foster School of Business and has previously held faculty positions at Indiana University's Kelley School, Cornell University's Johnson School, and University of Rochester's Simon School. He received his Ph.D. and M.Phil. from New York University's Stern School, an M.B.A. from the Indian Institute of Management, Ahmedabad, India, and a chemical engineering degree from Birla Institute of Technology and Science, Pilani, India. He conducts research in branding, comparative advertising, consumer behavior and marketing strategy, cross-cultural and other individual differences in thought and consumption, and economics of information. He is on the editorial board of Journal of Consumer Psychology and has co-chaired the 2009 Society for Consumer Psychology Conference and the 2005 American Psychological Association's Division 23 Conference. He has received several teaching excellence awards, including the PACCAR Award at University of Washington's Foster School of Business. Kamel Jedidi (“ Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability ”) is the John A. Howard Professor of Marketing at Columbia Business School, Columbia University, New York. He holds a bachelor's degree in economics from the Faculté des Sciences Economiques de Tunis, Tunisia, and master's and Ph.D. degrees in marketing from The Wharton School of the University of Pennsylvania. His substantive research interests include pricing, product design and positioning, diffusion of innovations, market segmentation, and the long-term impact of advertising and promotions. His methodological interests lie in multidimensional scaling, classification, structural equation modeling, and Bayesian and finite-mixture models. He was awarded the 1998 International Journal of Research in Marketing Best Article Award and the Marketing Science Institute Best Paper Award in 2000. He was also a finalist for the 2009 Paul Green Award for the Journal of Marketing Research and the 2009 Long-Term Impact Award for Marketing Science and Management Science. Dmitri Kuksov (“ Pricing, Frills, and Customer Ratings ”) is an associate professor of marketing at Olin Business School, Washington University in St. Louis, and he has a Ph.D. in marketing from the Haas School of Business, University of California, Berkeley. His research interests include studying competitive strategy, consumer and firm behavior in markets with incomplete information, consumer communication and networks, branding and product line strategy, and customer satisfaction. He is currently an associate editor at Management Science and Quantitative Marketing and Economics, and he is on the editorial board of Marketing Science. He received the 2005 Frank M. Bass Dissertation Award, and two of his papers were finalists for the 2007 John D. C. Little Award. Charles Lindsey (“ Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation ”) is an assistant professor of marketing in the School of Management at the State University of New York, Buffalo. He received his Ph.D. and master's in business from Indiana University's Kelley School of Business. He also holds an M.B.A. and a B.S. in accounting (magna cum laude) from St. Louis University's Cook School of Business. He conducts research in branding, marketing strategy, consumer behavior, group and cross-functional team effectiveness, and information recognition and memory. He serves as an ad hoc reviewer for the Journal of Consumer Psychology, Journal of Consumer Research, and Journal of Experimental Psychology. He is a member of the conference committee for the 2010 Society for Consumer Psychology Conference. He has received several teaching/research excellence awards, including the inaugural Dean's Fellowship for Research Excellence Award at the State University of New York, Buffalo. Ying Liu (“ Multicriterion Market Segmentation: A New Model, Implementation, and Evaluation ”) is an assistant professor in the Department of Information Systems of the College of Business Administration at the California State University, Long Beach. He received a Ph.D. in management information systems with a minor in marketing from University of Arizona. His research interests include marketing data mining algorithms and applications. Robert F. Lusch (“ Multicriterion Market Segmentation: A New Model, Implementation, and Evaluation ”) is the Executive Director of the McGuire Center for Entrepreneurship and holder of the James and Pamela Muzzy Chair in Entrepreneurship of the Eller College of Management at the University of Arizona. His research interests are broad and include marketing strategy, innovation, agent-based modeling, and the service-dominant logic of marketing. He is past editor of the Journal of Marketing and chairperson of the American Marketing Association. Saurabh Mishra (“ Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation ”) is an assistant professor of marketing at the Desautels Faculty of Management, McGill University. He received his Ph.D. from the Kelley School of Business at Indiana University, an M.A. in economics from the Delhi School of Economics, India, and a B.A. (Honors) in economics from University of Delhi, India. His research investigates the role of marketing resources, capabilities, and strategies in firm performance and innovations. He has received funding from the Marketing Science Institute and the Social Sciences and Humanities Research Council of Canada. Ricardo Montoya (“ Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability ”) is an assistant professor at the Industrial Engineering Department, University of Chile, Santiago. He received a Ph.D. in marketing from the Columbia Business School, Columbia University. He holds a bachelor's degree in engineering and a M.S. in operations management from the University of Chile. His research interests include dynamic choice models, optimizing marketing decisions, and the long-term impact of marketing actions. His methodological interests lie in Bayesian econometrics, hidden Markov models, and stochastic dynamic programming. Oded Netzer (“ Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability ”) is an associate professor of business at Columbia University. He received an M.S. in statistics and a Ph.D. in business from Stanford University and also holds a B.S. in industrial engineering and management from Technion (Israel Institute of Technology). His research interests focus on modeling customer relationships, preference measurement methods, and modeling various aspects of choice behavior, including how choices change over time, contexts, and customers. He is the recipient of the John D. C. Little and the Frank M. Bass Awards. Anand A. Paul (“ Equilibrium Returns Policies in the Presence of Supplier Competition ”) is an associate professor in the Department of Information Systems and Operations Management at the University of Florida, Gainesville. He completed his bachelor's degree in electrical engineering, followed by an M.B.A., and then worked for three years as a business consultant before returning to academia to complete his Ph.D. in operations management at the University of Texas at Austin. His research interests are in supply chain management, project management, and applied probability theory. Rik Pieters (“ Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing ”) is a professor of marketing at Tilburg University and visiting research fellow at the Robert H. Smith School of Business, University of Maryland. He developed latent cake analysis (LCA) to categorize apple pie families. In addition, he researches consumer behavior to improve return on marketing. Sudha Ram (“ Multicriterion Market Segmentation: A New Model, Implementation, and Evaluation ”) is the McClelland Professor of Management Information Systems in the Eller College of Management at the University of Arizona. Her main research interests are in the areas of enterprise data management and business analytics. She is currently a senior editor for Information Systems Research and serves on several other journal editorial boards. Scott J. Rasmussen (“ Positive Effects of Negative Publicity: When Negative Reviews Increase Sales ”) currently works as an actuary in Seattle. He received a B.A. in economics and a B.S. in mathematical and computational science from Stanford University in 2003. Alan T. Sorensen (“ Positive Effects of Negative Publicity: When Negative Reviews Increase Sales ”) is an associate professor of economics and strategic management at the Stanford Graduate School of Business and a research fellow of the National Bureau of Economic Research. He received a Ph.D. in economics from the Massachusetts Institute of Technology in 1999 and a B.S. from Brigham Young University in 1995. He works in the area of applied microeconomics, primarily in the field of industrial organization, with a research focus on the role of information in markets. Thales S. Teixeira (“ Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing ”) is an assistant professor in the Marketing Unit at Harvard Business School. He holds a Ph.D. in marketing from the University of Michigan. His research focuses on modeling consumer behavior in the domains of advertising and branding. Raphael Thomadsen (“ An Empirical Analysis of Assortment Similarities Across U.S. Supermarkets ”) is an assistant professor in marketing at the UCLA Anderson School of Management. He holds Ph.D. and A.M. degrees in economics from Stanford University. Before joining the UCLA Anderson faculty, he taught at the Columbia Business School. His research focuses primarily on pricing and especially how product differentiation affects firms' pricing and product line strategies. He was named a finalist of the 2007 John D. C. Little Best Paper Award. Catherine Tucker (“ Growing Two-Sided Networks by Advertising the User Base: A Field Experiment ”) is the Douglas Drane Career Development Professor in IT and Management and an assistant professor of marketing at the MIT Sloan School of Management. She received an undergraduate degree in politics, philosophy, and economics from Oxford University and a Ph.D. in economics from Stanford University. Her areas of research include network externalities, online advertising, customer privacy, and Internet regulation. Sriram Venkataraman (“ The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets ”) is an assistant professor of marketing at Goizueta Business School, Emory University. His research looks at predicting consumer demand, modeling competitive interactions between firms, and understanding the ROI from social media (user reviews, blogs, etc.). Industries that his research has examined include entertainment (movies, music, and video games), pharmaceutical marketing, automobiles, and U.S. lodging. Michel Wedel (“ Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing ”) is the PepsiCo Professor of Consumer Science at the Smith School of Business, University of Maryland, and honorary professor of marketing at the University of Groningen, The Netherlands. His main research interests are in the application of statistical and econometric methods to marketing problems, in particular to the analysis of eye-tracking data. He is area editor for Journal of Marketing Research and Marketing Science, and he serves on the editorial boards of Journal of Marketing, Journal of Classification, and Quantitative Marketing and Economics. He has received the O'Dell Best Paper Award from the Journal of Marketing Research and the Hendrik Muller Award from The Netherlands Royal Academy of the Sciences for outstanding lifetime contributions to the social sciences. Ranked the most productive academic in business and economics in The Netherlands, he has published several monographs on market segmentation and visual marketing. Michael A. Wiles (“ Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation ”) is an assistant professor of marketing at the W. P. Carey School of Business at Arizona State University. He received his Ph.D. from the Kelley School of Business at Indiana University and his B.A. from Dartmouth College. His research investigates how financial markets evaluate firm marketing actions and resource deployments and issues pertaining to new product development in the consumer packaged goods industry. Ying Xie (“ Pricing, Frills, and Customer Ratings ”) is an assistant professor of marketing at Olin Business School, Washington University in St. Louis. She received her doctorate degree in marketing from the Kellogg School of Management, Northwestern University. Her research interests include pharmaceutical marketing, word of mouth, customer ratings and social contagion, search advertising, multichannel shopping, and consumer decision making in stock investment. Juanjuan Zhang (“ Growing Two-Sided Networks by Advertising the User Base: A Field Experiment ”) is an assistant professor of marketing at the MIT Sloan School of Management. She holds a Ph.D. from the University of California, Berkeley, and a B.Econ. from Tsinghua University, China. Her areas of research include observational learning, social influence, inference, and firm interference.