Construction of Curriculum System of Advertising Design Specialty under New Media Environment

Abstract

Under the condition of continuous development and progress of society, traditional media communication mode cannot keep up with the pace of development of The Times. Influenced by changes in the social environment, the ways of news and information transmission also show the characteristics of diversification. As the key products of the new media era, microblog, WeChat and so on have brought a lot of convenience to people's lives and work. Therefore, the public has put forward more strict requirements for the teaching of advertising design in the new media environment, and the connotation of advertising design is also more rich and has a strong creativity. This paper starts with the characteristics of advertising in the new media environment and explores the main problems existing in the construction of the curriculum system of advertising design in the new media environment. On the basis of this, the author puts forward some strategies, such as the establishment of work-oriented practical teaching mode, the utilization of new media-oriented interactive teaching mode, and the construction of teaching staff, in order to provide reference for relevant people.