Abstract
Purpose of the study, principal objectives, scope of the investigation, methods employed results and principal conclusion. Uncertainty makes both theoreticians and practicioners face new tasks to fulfil. Enterprises, in order to win the competitive struggle must constantly improve their processes and structures. On the other hand, thinking in the categories of the future becomes really difficult nowadays. This creates particularly convenient conditions to apply scenario methods. In connection with the above, the purpose of this study is to characterize the essence of scenario methods employed in enterprise development. The article addresses the issue of factors conditioning proper selection of methods in the enterprise development process, the principles of scenario planning and the opportunities to apply other techniques and methods in scenario planning.
Highlights
The analysis of enterprise environment is an important part of business management, while the environment shapes the principles of operation and affects success of an enterprise.As a result, each enterprise should make efforts aiming at identifying it as best as possible, which is intended to identify it and evaluate the phenomena occurring in it, but, above all, to predict future events.The turbulent character of the environment poses a number of challenges for enterpise
The following partial objectives result from such an adopted general purpose: presentation of the origin of scenario methods and the procedure of conduct suggested by various authors, as well as the indication of factors conditioning the selection of methods
We may notice that the period of development of scenario methods is long and it was shaped by numerous factors, while their popularity is of a sinusoid character and currently they are experiencing their renaissance
Summary
The analysis of enterprise environment is an important part of business management, while the environment shapes the principles of operation and affects success of an enterprise.As a result, each enterprise should make efforts aiming at identifying it as best as possible, which is intended to identify it and evaluate the phenomena occurring in it, but, above all, to predict future events. In connection with the above, the purpose of this article is to present the essence and significance of scenarios and the use of scenario methods in enterprise improvement. The following partial objectives result from such an adopted general purpose: presentation of the origin of scenario methods and the procedure of conduct suggested by various authors, as well as the indication of factors conditioning the selection of methods
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