Abstract

Considering the increasing role of science-based methodologies of graphic design practice in scientific research and development of educational guidebooks for future specialists, this article is focused on importance and consistency of correct usage of terminology of composition theory, namely categories, attributes, means. Recently, the need to provide an educational process with specialized educational literature arose because of the establishment of design programs in many academic institutions, in particular, graphic design departments. First of all, it concerns the theoretical bases of graphic design. As a result of aforementioned, we see the appearance of many editions on issues of the basics of composition and morphogenesis. However, the major part of them requires a serious revision of their target use in the educational process. it is a particular issue for interpretation of terms and concepts like “categories”, “patterns”, “attributes”, “means”, “approaches” which are extremely tangled and not systemized in accordance with the professional direction. This article makes a superficial analysis of sources on the basics of composition and morphogenesis, it establishes that the most problematic issue is that authors do not distinguish a planar composition as a separate type while considering characteristics of principles of morphogenesis. The article emphasizes that in the graphic design actions are held in a two-dimensional space, however, despite the lack of third dimension, all principles of morphogenesis take the place in the organization of planar composition. At the same time, it is emphasized that each task of graphic design has certain differences in the quantitative use of the patterns of composition. The article gives an example of the definition of priority principle of formation of integral groups within the plane, as well as one of the possible algorithms for creating a figurative font composition.

Highlights

  • Considering the increasing role of science-based methodologies of graphic design practice in scientific research and development of educational guidebooks for future specialists, this article is focused on importance and consistency of correct usage of terminology of composition theory, namely categories, attributes, means

  • The need to provide an educational process with specialized educational literature arose because of the establishment of design programs in many academic institutions, in particular, graphic design departments

  • As a result of aforementioned, we see the appearance of many editions on issues of the basics of composition and morphogenesis

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Summary

Introduction

Зважаючи на зростання ролі науково обґрунтованих методик проектної практики в галузі графічного дизайну, у проведенні наукових досліджень, розробці навчальних посібників для майбутніх фахівців, у статті акцентовано увагу на важливості правильного використання термінологічних понять теорії композиції, а саме – категорій, властивостей, засобів. Ми не ставимо завдання детального аналізу такого роду навчальних посібників, варто зосередити увагу на загальних проблемах існуючої ситуації, а саме: які найсуттєвіші зв’язки існують між основними категоріями композиції, її закономірностями, засобами її організації та гармонізації; яке місце і значення ці та інші компоненти теорії композиції мають у художньо-творчих процесах; які формотворчі засади можна вважати загальними в будь-якій сфері діяльності, а які мають місце вик­лючно в графічному дизайні.

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