Commercial and strategic aspectsof the offshore vessels market

Chapter 12 - Commercial aspect and market potential of phytoactive products

This study aims to analyze the feasibility of the Djoglo Restaurant business in South Lampung Regency from the market, marketing, and sharia financing aspects to support strategic decision making for the development of traditional culinary businesses. The study uses a qualitative approach with a case study method that was carried out for three months, with primary data obtained through in-depth interviews with owners, managers, employees, consumers, and direct observation, as well as secondary data from financial reports and internal company documents analyzed using an interactive analysis model with triangulation to ensure data validity. The results of the study indicate that the Djoglo Restaurant is very feasible to be developed from the three aspects studied, with the market aspect showing very good potential through an average of 180-220 people visiting per day, clear segmentation with a family dominance of 45%, and consumer satisfaction reaching 92% for the atmosphere of the place; the marketing aspect shows high effectiveness with sales growth of 20% per year and customer retention of 72% through an integrated marketing mix; and the sharia financing aspect shows that the musyarakah scheme with a ratio of 60:40 is the most suitable for an expansion of Rp 800 million with very positive feasibility indicators including NPV of Rp 1.24 billion, IRR of 42%, and a payback period of 2.3 years. This study provides practical contributions in the form of strategic recommendations for management in business expansion using sharia financing and optimizing marketing strategies, while enriching the literature on the feasibility of traditional culinary businesses with a sharia financing approach which is still limited in Indonesia, especially in the context of restaurants in the regions.

Nanotechnology has transformed materials engineering. However, despite much excitement in the scientific community, translation of nanotechnology-based developments has suffered from significant translational gaps, particularly in the field of biomedicine. Of the many concepts investigated, very few have entered routine clinical application. Safety concerns and associated socioeconomic uncertainties, together with the lack of incentives for technology transfer, are undoubtedly imposing significant hurdles to effective clinical translation of potentially game-changing developments. Commercialisation aspects are only rarely considered in the early stages and in many cases, the market is not identified early on in the process, hence precluding market-oriented development. However, methodologies and in-depth understanding of mechanistic processes existing in the environmental, health and safety (EHS) community could be leveraged to accelerate translation. Here, we discuss the most important stepping stones for (nano)medicine development along with a number of suggestions to facilitate future translation.

The term “hot mum” (La Ma, 辣妈) has become popular in the Chinese media in the 21st century, being regarded as a “feminist” image of the modern mother, as it breaks with the stereotype of the traditional Chinese mother. Departing from a historical framework of motherhood and feminism, as well as western theories of subjectification and individualization, the article explores the discourses of hot mums in contemporary China. Based on an analysis of more than eight hundred articles in a Chinese database, this article explores the impacts of the image of the hot mum upon practices of motherhood among contemporary Chinese women. The findings show that the notion of the hot mum has been transformed into the concept of “all-around hot mums” who take care of both their families and their careers. It is argued that this process has not changed power relations between men and women, nor the roles of father and mother. Commercial and market aspects have turned hot mums from an initial expression of women’s subjectivity with particular maternal values into subjects of consumerism. The hot mum discourse is apparently contributing to the oppression rather than empowerment of Chinese women, let alone their increased sense of individuality.

New technology commercialisation decisions assume vital significance in the present competitive corporate world. They create technology leaders, provide inherent strength for growth and to face the onslaught of competition. Obsolescence of existing technology and the threat of going out of business are coped with by keeping pace with technological developments and adoption thereof. Decisions on commercialisation of new technologies and the degree of success are dependent on a number of endogenous as well as exogenous factors, including assessment and abatement of new technology risks. Technologies during their infancy and developmental stages are characterised by unexplored scientific engineering and commercial aspects. The unexplored and unknown aspects bring in associated uncertainties and risks in terms of technology, market and financial aspects. The risk assessment and management practices of Indian industry, viz, four major stakeholder groups (industrial firms, technology institutions, financial institutions and policy makers/facilitating agencies), are studied by the authors in a research mode. The purposive stratified sample has 480 respondents and 376 new technologies commercialised by industrial firms of the study sample during 1985-1996 (performance data taken up to 1999). The findings of the empirical study are presented preceded by a preview of the subject matter.

Euromarketing: Effective Strategies for International Trade and Export increases understanding of the strategic aspects of international marketing in Europe and highlights the past, present, and future of European marketing. Although a substantial body of literature is available on the marketing behavior and practices of business in the international context, strategic planning aspects of international marketing have not been studied adequately. Euromarketing: Effective Strategies for International Trade and Export focuses on marketing studies of specific regions to provide international managers with insights into their international marketing performance. This book presents the results of comparative studies conducted among countries of Europe and contrasts the results and managerial implications with those obtained by international marketing scholars and practitioners elsewhere.The European community is going to play an extremely important role in the coming global business arena. Multinational corporations, government agencies, professors, researchers, and students can seek out opportunities in the new European market once they have updated their knowledge of how this market may function. The topics covered in Euromarketing provide for this knowledge with new data and insight on: Consumer Issues: Single Market and its Implications Export Behavior of European Firms Internationalization of European Firms Retailing Practices in European Countries Country Examples of European Distribution Channels Comparative Advertising Practices Internationalization of Scandinavian Firms Export Marketing Managerial ImplicationsThe restructuring of European industries has begun and will accelerate at a faster pace in the coming years. We have witnessed occurrences of several mergers and acquisitions. We are seeing the powerful presence of public sector enterprises and their procurement practices favoring local and European supplies. Euromarketing: Effective Strategies for International Trade and Export increases our understanding of international marketing in Europe by soliciting significant, analytical contributions from subject and country specialists.

This research attempts to investigate the use & applicability of lean thinking concepts in the food industry & to develop a strategy for the productive adoption of lean thinking in the food industry. In . order to investigate the application of lean manufacturing concepts in the food industry, a lean manufacturing framework comprising of lean goals, lean principles and lean practices, has been developed through a systematic review of the literature. Considering that the food industry is not one industry but a collection of several types of industry producing a diverse range of products and employing a varied range of processes, a food industry classification system is proposed on the basis of visits to various food plants and the available literature. To investigate specific issues pertaining to the adoption of lean concepts in the food industry, a multiple case study research strategy approach is selected for the research investigation. This research investigation includes fifteen case studies. Except for one case study of a vehicle plant the rest of the case studies relate to food manufacturing plants. The case study of a vehicle assembly plant was selected in order to undertake a comparison with the food industry. The fourteen food manufacturing plants and the one vehicle assembly plant have been studied through a visit tour together with interviews, documentation and a questionnaire. Each case study has been described with regard to product, market, raw materials and process aspects of a plant. Subsequently the case studies have been assessed in order to understand the degree of leanness by examining the status of lean practices. All the cases pertaining to the food industry were mapped on the food industry classification scheme to identify specific food industry types of each of the food plants. It is observed that the lean model widely adopted in a discrete manufacturing environment, particularly automotive, is not applicable as such in the food sector. Therefore, a lean approach consisting of lean principles, lean practices and lean vision has been suggested for continuous, batch and assembly type of the food industry which would enable food industry to stay competitive.The major contributions of this research are, the development of a lean manufacturing framework consisting of goals, principles and practices which can be used to assess the leanness of any manufacturing plant, the development of a food industry classification system which would help researchers and managers to better understand the specificity of the production systems, an investigation of issues pertaining to the use and applicability of lean manufacturing in the food industry to help the food industry take advantage of operational improvement initiatives to stay competitive in today's global market, the development of a lean approach comprising of lean principles, lean practices and lean vision for the food industry which would enable the managers to transform their plants into lean plants.

Market entry timing has been previously studied in conjunction with firm’s internal resources as well as market and industry general landscape (Fuentelsaz, Gomez, & Polo, 2002; Hawk, Pacheco-De-Almeida, & Yeung, 2013; Lilien & Yoon, 1990). One of the most notable aspects of the market when it comes to market entry decision is the level of competition potential entrants would face upon joining the new market. In this study, our main purpose is to analyze the possible relationship between elements of competition and market entry decision. We take a more fine grain approach towards this aspect by focusing on dyadic relationship between new comer and existing incumbent, expressing through elements such as Market commonality and Resource similarity (Chen, 1996), instead of evaluating competition by general industry measures and standards as previous studies did. We also set out to detect if other characteristic of the market, such as market growth potential, influences these relationships. Last but not least, our study re-examines whether market entry timing results in a substantial difference in post-entrance performance. Using a sample of 38 low cost airlines in East Asia, Australia and New Zealand, we studied market entry speed of early follower in 155 new markets (market: airline route) by analyzing their market commonality and resource similarity with existing incumbent in each market in relation to Awareness- Motivation- Capability perspective. Besides, the growth potential of each market, measured by market size, is studied as a moderator for the relationship between dyadic competition elements and entry speed. The difference in performance between early follower and the pioneer is then evaluated against the entry timing of the second mover. The result of our study suggests that dyadic competition between the pioneer and the early follower indeed has an impact on early follower’s entry timing, with little regards to market growth potential. Market commonality is a stronger predictor of entry speed compared to resource similarity, and the interaction between them leads to balancing effect against the individual factors. Earlier entrance has also been confirmed to have a positive effect on the early follower’s performance. Theoretically, our study contributed to market entry research a new perspective of analyzing competition, bridging the gap between competitor analysis (MC-RS) and prediction of inter-firm rivalry (entrance timing). Our samples of Asian companies further validates the applicability of competitive dynamics and inter-firm rivalry research, which have been only studied in developed region such as America and Europe. In practice, our result suggests that early follower is wary of multi-market retaliation and possibly delay such confrontation with a big, direct competitor. On the other hand, pioneering firms can consider possible early aggressive expansion strategy to fence off potential followers. The results, however, should be taken in consideration together with the limitations of our study. Our sample is relatively small and only consists of one industry; hence generalization can be a concern. Besides, market growth potential can involves many more factors, not just market size. Last but not least, individual firms in our sample can be inter-related to each other in term of segmentation, strategic alliance or partnership; hence their market entry timing may not be seen completely as independent decision as we assumed.

Service-oriented architecture (SOA) can provide prompt and cost-effective service discoveries and responses to dynamic changing market conditions. In one of the three dimensions of SOA, reach and range, the search engine has played a very significant role toward the success of this business objective. Over the last few years, search engine marketing has become one of the fastest growing industries. Currently, search engine marketing is divided into two categories: paid and non-paid. Paid marketing includes Pay-per-Click (PPC), Contextual Targeted Text Ads, and Paid Inclusion. Non-paid marketing includes Organic Search Engine Optimization and Link Popularity. As this is still a relatively new market, most companies lack the knowledge or the tools to manage their marketing strategies and maximize the return of their investments (ROI). The purpose of this paper is to investigate the impact of this important dimension of SOA, reach and range, and to design a web-based Search Engine Marketing Management System (SEMMS), which can be effectively applied to technical aspects in managing paid and non-paid search engine marketing required in this SOA dimension. The functionalities of the system include managing keywords and links to a website as well as producing analytical reports to track the performance of the marketing campaign.

Of the most important concerns of market practitioners is future information of the companies which offer stocks. A reliable prediction of the company’s financial status provides a situation for the investor to more confident investments and gaining more profits(Huang, 2012b). Accurately prediction of stocks’ prices has a positive affects into the organizations financial stability (Asadi et al., 2012). Since financial market is complex and has non-linear dynamic systems, its prediction is really challenging (Huang and Tsai, 2009). The steady and amazing progress of computer hardware technology in the past decades has led to large supplies of powerful and affordable computers, data collection equipment, and storage media. This technology provides a great boost to the database and information industry and makes a huge number of databases and information repositories available for transaction management, information retrieval, and data analysis. Data mining are defined as group of algorithms and methods designed to analyze data or to extract patterns in specific categories from data contributing greatly to business strategies, engineering, medical research, and financial areas (Klosgen and Zytkow, 1996). Prediction of stock prices, credit scores, and even bankruptcy potentials are examples of significant applicability of data mining in the field of finance. In this research we are using the potential tools of data mining area for the forecasting the stocks and shares’ prices and future trends. However, there are different approaches in financial forecasting in general and stock market price forecasting in particular including using fundamental analysis, technical analysis, and news via econometric or machine learning algorithms (Atsalakis et al., 2011; Kar et al., 2014), while in the this thesis we will go through all of these methodologies. The structure of the thesis is consist of three papers of the author, published in the ISI journals about using technical and fundamental features for stock market prediction with different algorithms in the data mining as chapter 3 until chapter 5. The thesis exploits different types of financial data set and established three aspects of stock market forecasting via different combination of feature engineering in the finance dataset and machine learning models.

Strategic management is a way of managing a company based on the most important documents of the company such as vision and mission. Communication with customers, whether in the field of direct sales or sales and for further business are nowadays mainly based on quality marketing. Marketing is thus part of strategic decisions in the field of business management. Present time, which uses virtual space as a basic means of communication for the presentation and sale of products. Especially as a result of the Covid period, virtual marketing gained a priority in marketing activities and further globalized trade and business. The presented article describes the place of online marketing in business management, mainly highlights its place in strategic decisions and management.

The service-quality performance that a water utility offers any city can be measured according to the efficiency and effectiveness with which it provides water, gathers it and treats it once it becomes wastewater. Other important aspects are, user satisfaction, the continuous provision of water with quality and quantity, knowledge of the elements that make up the infrastructure, having a reliable users' register; knowledge of production and delivery of water to consumers, use of all treatment units' full capacity. Not to mention, attention to users' complaints in a reasonable time and timely payment for the service as well as the repayment of operation costs, maintenance and administration. This is why it is important to create a system of indicators that permits the evaluation of the evolution of the development and modernization process of water utilities for potable water, sewerage and treatment, set goals to be reached, and contribute to the transparency of national information. The Mexican Water Technology Institute (IMTA, 2017), created an indicator program for the management of water utilities (PIGOO, based on its initials in Spanish) which have gone up from 50 to 189 since 2005 to 2016, they provide service to 49% of the population in Mexico. At the same time, the number of management indicators has gone from 12 to 29. Information is available for the 245 participating organisms on the web site, http://www.pigoo.gob.mx/, which has an option for consulting a mobile app for the Android operating system. The battery of 29 management indicators permits the measurement of the performance and efficiency of potable water systems in technical-operative, commercial and financial aspects. Ideally, performance indicators for water utilities would be linked to an objective or a strategy that the same entity sets. These are calculated through data gathered from annual reports of variables such as water volume produced, number of employees, total revenue and costs, occurrence of leaks, complaints etc. The website has, among other things, the possibility of comparing these indicators, geographic consulting, and search filters for different demographic and geographic ranges of value for different management-performance indicators. This work presents the diverse topics and options that the program offers as well as the analysis of its results.

INDIAN BUSINESS CASE STUDIES Volume I is in a sense of a ‘Bouquet’ of business case studies in Indian business including teaching cases, field search (live) case studies and multidisciplinary case studies from HR to strategic business management covering areas such as finance and marketing aspects. The binding article titled Why Focus on Indian Business Case Studies? is a perfect precursor for further reading of the business case studies in case volume I. Case studies on almost all types of businesses starting from family managed businesses to Indian multinationals and small and medium-size entrepreneurial ventures are uniquely presented in this case volume. The authors of case studies have provided in a unique way the business cases which are from recent or current business scenario and each case study is complete in its narration through learning objectives synopsis and conclusions based on facts and the cases keep the readers completely engrossed in understanding the sequence of interesting developments and trends in Indian businesses compelling the readers to seek opportunities for detailed analysis and resolution of issues in various aspects from Human Resources, financial management, marketing and strategic operations. The case volume is best suited to students at UG and PG level business studies in all specializations including engineering and pharmaceutical segments. These business cases are best suited for conducting management development programmes for business executives for strategic business aspects in finance marketing and leadership development objectives. It is perhaps for the first time that an exclusive treatise on Indian business case studies with such an encompassing approach is made available to students, faculty, institutions, and business consultants on a pan global platform through Oxford University Press.

The All Blacks have been synonymous with New Zealand identity for over a century. The team's sporting legacy is impressive: the All Blacks have won 75% of their matches and their legendary black jersey and pre-match performance of the haka continue to captivate audiences around the world. In recent years the New Zealand Rugby Union (NZRU) has been forced to confront, and indeed embrace, globalisation to ensure that the national sport and the All Blacks remain competitive on and off the field. More specifically, in 1995 the sport of rugby union underwent a radical transformation when the NZRU, in conjunction with the South African and Australian rugby unions (SANZAR), signed a ten-year $US555 million broadcasting rights agreement with Rupert Murdoch's News Limited, which signalled the advent of full professionalism. A five-year $US323 million deal was signed between SANZAR and News Limited in January 2005. Meanwhile, the NZRU has secured additional revenue through a range of sponsorship agreements with key commercial partners, including principal sponsor adidas. In this interview, Jay Scherer (JS) talks to NZRU Sponsorship and Marketing Manager Fraser Holland (FH). They discuss a number of global issues and contemporary commercial challenges for the NZRU as it navigates the somewhat turbulent waters of professionalism. Holland comments on the value and meaning of the All Blacks brand, the NZRU partnership with adidas, and a range of other issues that have materialised as a consequence of rugby's emergence as a global commodity. JS: Can you tell us a bit about your background, how you became involved with the NZRU and if you have a rugby background? FH: I have been with the NZRU for about five and half years now and I was originally the marketing manager. About eighteen months ago I took the lead for the entire commercial team, of which marketing is approximately fifty per cent. How did I come into the job? Well, my background is in sales and marketing and predominantly within consumer goods. I had five years experience with Lion-Nathan, which owns the Steinlager brand globally, based here in New Zealand. Steinlager were, I would suggest, the first commercial brand to leverage a commercial association with the All Blacks. I worked with Lion-Nathan in those formative years, so that was certainly the background which gave me reasonable insight. I dealt with pre-professionalism and worked with a brand such as the All Blacks from a client side, prior to and during the early stages of the current professional rugby environment. Do I have a rugby background? Well, like the vast majority of male kiwis, I have a rugby background, but my pedigree is not at a level that I think you may be looking for! Certainly I played rugby all through my school and university years and played some senior club rugby, but that's as far as I go. JS: What do you see as your primary roles and responsibilities as the sponsorship and marketing manager for the major sporting organisation in New Zealand? FH: First and foremost I think we are a sporting organisation with a unique position in that we are responsible for both the amateur participation levels of rugby in the country and the professional and commercial aspects of rugby union. In that regard, with the responsibilities that come with sponsorship and marketing for the New Zealand Rugby Union, there is always a balance between commercial and non-commercial, or commercial and straight participation. Then, when you dig down into the roles, ultimately I am responsible for all NZRU sponsorship and licensing revenue. With that I am responsible for sponsor and stakeholder relationships; once we have a relationship, to manage that relationship, or my team manages that relationship. And then on the marketing aspects, I am ultimately responsible for brand strategy and communication, and across a variety of products from the All Blacks at the top of the tree, through to our respective competition products, the Rebel Sport Super 12, the Air New Zealand NPC and then down further to the particular initiative we have instigated at the moment called the Smallblacks, which is all about kids' participation and getting kids in their very early years involved in rugby. …

The article has carried out a content analysis of the abstracts of dissertation studies devoted to marketing issues for the period 2000–2021 with the aim of determining their status in economic and other fields of science in Ukraine. This involves determining the range of issues related to marketing activities in the theses of domestic scientists, the state of their consideration, and the determination of problematic areas of research. Quite significant synergistic relations of research on marketing have been determined, since a significant number of studies that use marketing in one way or another have been presented in other fields of knowledge, in addition to economics, in particular, in pedagogical activity, political sphere, the state administration system, etc. According to the dynamics of the number of defended dissertations in various specialties in the economic field of knowledge, the accumulation of a rather significant potential of domestic science in the field of marketing and the further relevance of its research in economic activity have been determined. The level of scientific activity by regions of Ukraine has been established, where the institutions of Kyiv and Kyiv region are the leading ones. Although conducting research and defending dissertations gradually expanded in terms of geography. Contemporary directions of research have been highlighted, i.e. strategic aspects of marketing, components of the marketing complex, managerial aspects of marketing, innovation, competitiveness and marketing, decision-making in marketing and its information support, as well as international marketing. Internet marketing and digital marketing have been mentioned among the latest topical areas of research. Based on the content analysis of dissertation abstracts, the main features of the consideration of marketing issues in domestic science have been outlined, i.e. the presence of a fairly wide range of terms in marketing, the dynamics of their transformation; significant determinism of approaches to marketing depending on the object of research; the formation of separate trends in marketing; application of marketing in specific functional areas of enterprise activity.