COGNITIVE AND COMMUNICATIVE POTENTIAL OF COMPLEX CONDITIONAL SENTENCES IN THE NEWSPAPER LANGUAGE

Abstract

The article is devoted to the study of cognitive and communicative capabilities of complex conditional sentences functioning in the language of modern mass media.
 The aim of the study is to analyze the semantic and pragmatic functions of complex conditional sentences with the conjunction if, actively participating in the syntactic organization of the journalistic text.
 To implement the aims and objectives of the work, contextual analysis, continuous sampling method for the selection of practical material, as well as descriptive method were used.
 The results of the study. A complex conditional sentence is capable of reflecting in its semantic structure the nature of the communicative and cognitive goals of a particular text. The features of the functioning of complex conditional sentences in the texts of the newspaper are determined by the implementation of 2 main functions: messages and impacts. In informative genres, sentences are often used in which the situation of an alternative development of events is verbalized and a predictive mode is implemented. The subject of speech presents 2 versions of possible events (conditions and consequences), and both of them are equal. This is the so-called “strong alternative”. In newspaper reports, the second link of the alternative is normally presented in the form of a parallel opposed structure, which allows us to conclude about the text-forming functions of these complexes. Complex conditional sentences with deontic incentive modality are “fixed” to advertising texts. Such constructions directly appeal to the reader, affect their consciousness and behavior. The study of semantic and functional features of conditional constructions in newspaper texts has shown that complex conditional sentences as a unit of cognitive-communicative level serves as a sufficient context for identifying specific features of the sphere of communication. The modern reader is under constant communicative influence, as evidenced by the expansion of advertising texts in which complex conditional sentences with motivational modality are implemented.
 The scope of the results. The results of the work can be useful in the development of lectures and seminars on linguistics, stylistics and culture of speech.