Abstract
ABSTRACTCollaborative work among tourists is a topic of ongoing interest in information seeking area, and such activities are constantly evolving as technology advances. This paper explores the characteristics of a tourists group's activities during tourism information seeking. We conducted interviews with nine groups of tourists. The analysis identified four main characteristics of collaborative information seeking (CIS) activities in group trip planning process: initial co‐planning on the trip, seeking and sharing of information, prioritization of choices, and collaborative decisions. The findings of CIS characteristics will help CIS developer and tourism service operators to integrate new customized features and strategies to support group trip planning.
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