Abstract
ABSTRACTThis paper explores the motivations for employing social interactions on social media during collaborative information seeking (CIS) in group trip planning. We conducted interviews with nine groups of tourists. The analysis identified three motivations for employing social interactions on social media while planning a group trip: finding and gathering information, scheduling the trip‐related activities, and cross‐checking of ideas. The findings also suggest that such interactions on social media contribute to group trip planning through improving the productivity of group information seeking and making better group trip planning.
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