Abstract
Swiss Bank Corporation (SBC), in the late 1980s, decided to change its business strategy from a commercial bank to a global investment bank. Senior management operationalized its strategy by first joint-venturing with the O'Connor Partnerships in Chicago and then acquiring O'Connor. Several other acquisitions quickly followed, including Brinson and SG Warburg. A more detailed discussion of these acquisitions is provided in Chapter 6. Each acquisition expanded the expertise of SBC—newly named SBC Warburg—in the investment banking world.
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