Abstract
2002 features the end of a 20-year long bull market and prolonged economic uncertainty. Global financial market was hard hit by 9.11 and numerous scandals of US listed companies. Suddenly, the global capital market fell into a serious depression and uncertainty. New Economy bubbles broke completely and investors lost confidence. Countless clever and noble investment bankers just got laid off. In this paper I will talk about how global investment banks (GIBs) should restructure their corporate strategy at the growing Asia capital market at the time of uncertainty. Who are GIBs' Deutsche Bank, Goldman Sachs and Merrill Lynch are some of them. The paper is consisted of 3 sections. In section 1 I will illustrate the profile of Asia capital market. In section 2 I will use the SWOT model to discuss about GIBs' positions in Asia. In section 3, I will give some suggestions about GIBs' Asia strategy in the near future.
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