Abstract
The article discusses the needs and interests of the individual, society and the state, the essence of which in the conditions of innovative modernization has not yet been fully explored. The author outlines new scientific approaches to the role of needs and interests, shows their importance for improving the efficiency of the functioning of the system of strategic management of transformational innovation processes. To a certain extent, this scientific study fills the theoretical gap and will be the methodological basis for practical management activities for the innovative modernization of society and the state.
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