Assortment, quality and demand for mayonnaise products in Kazakhstan

Abstract

Mayonnaise is a product that exists for over 100 years and is one of the most beloved sauces in the world. The relevant trend in production of mayonnaise for human health is the decrease of the amount of fat, a balance in their composition, vegetarianism. The goal is to investigate and analyze production and consumption of mayonnaise products in Kazakhstan. Methods – comparative and system analysis, statistical and economic, logical generalization. Results – the main feature of mayonnaise market is the independent supply of the need for this product in most countries. The share of the world imports of mayonnaise is 8% and tends to decrease. There has been no pronounced trend in Kazakhstani mayonnaise market in recent years. In 2019 the volume of domestic market for these products was estimated at 70.6 thousand tons. The recorded rate of decline in mayonnaise market volume in the republic per year was 9%. During the period under review, mayonnaise exports grew by 19% in physical terms and by 23% in terms of value. Conclusions – despite the trends in a healthy lifestyle and the economic crisis which is associated with the spread of coronavirus infection in 2020, the level of consumption of mayonnaise not only remains high, but also increases. In case if there will be further increase of domestic production in the coming years, export sales will grow, while imports will presumably decline.