Abstract
Tourism is currently a sector that is growing into an important and significant world activity. The development of an area where the tourist destination located in affects the growth of the tourism. In addition, the success of tourist destinations are influenced by their relative competitiveness; hence, they do compete each other to offer the best service to satisfy their customers. Rural tourism in Indonesia is believed as emerging business since there are abundant sites located in rural area that offers fascinating attractions to the visitors. This study aims to evaluate the rural tourism using sustainable indicators, namely, service quality, facilities, management system, and outcome. A combination of fuzzy AHP and TOPSIS are employed to select five rural tourism in Central Java Province. Result shows that service quality is considered as the most important attribute with weight of 28.6%, while Dieng is named for the excellent rural tourism. This finding might offer the service providers with valuable insights into the attribute that reflects customers’ perceptions about rural tourism; also to position their services based on their competitors.
Highlights
Over the past decade, the convention industry has continued to grow on a global and regional basis
The purpose of this study is to assess the performance of sustainable rural community tourism in Central Java Province, Indonesia, based on aforementioned attributes and sub-attributes
It shows that service providers of rural tourism should focus more on service quality to perform satisfactory service
Summary
The convention industry has continued to grow on a global and regional basis. Sustainable development for community tourism should intend to improve the residents’ quality of life by optimizing local economic benefits, protecting the natural and built environment, as well as providing a high-quality experience for visitors [9], [10]. It should both provide a long-term economic linkage between destination communities and industries [11], and minimize the negative effects of tourism on the natural environment and improve the socio-cultural well-being of the destination communities as well. The combination of fuzzy AHP and TOPSIS is widely used in the researches; see for example [17]–[19]
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