Analysis of Knowledge Map on Rural Culture Tourism in China

Abstract

Based on the literature on rural cultural tourism in China National Knowledge Infrastructure (CNKI) from 1992 to 2019, this paper uses bibliometric analysis method and citation analysis software CiteSpace to draw the knowledge map of rural cultural tourism in China, and describes and analyzes the research status and hotspots. The results show that the overall research results of rural cultural tourism show a steady growth; Research institutions are mostly distributed in tourism colleges and universities, and there is a cooperative relationship between more institutions; the core keywords of rural cultural tourism research at this stage are rural tourism, rural culture and tourism development. In terms of research content, it involves macro-analysis of rural cultural tourism policy and micro-study of specific regional rural cultural tourism. The research methods include qualitative and quantitative research and multidisciplinary cross-study, which enriches the research compatibility of rural culture and cultural tourism. In the future, we should strengthen the integration and development of rural cultural tourism research, broaden the research content of rural cultural tourism, and pay attention to the innovation of research methods of rural cultural tourism, so as to promote the development of rural cultural tourism.