Villagers' Perceptions of Traditions: Some Observations on the Development of Rural Cultural Tourism in China

Abstract

Tourism has a penetration effect, especially in developing economies and/or rural communities where options for development are limited. This research adopts the observation and survey approach to look at villagers' perceptions of traditions in the context of rural cultural tourism. Development and impacts of rural cultural tourism are examined in a case study of folk song traditions conducted in Lujiahe Village, located in the northwest of Central China's Hubei Province. This rural community is known as ‘the first folk song village of the Han Chinese’. The history, unique tradition and current practice of its villagers singing folk songs on various ceremonies and occasions have recently been exploited as cultural performances and attractions for visitors. Survey results indicate that, at the initial stage of development, villagers generally hold a welcoming attitude towards tourism-induced impacts and a high willingness to accept possible socio-cultural changes in their community. It is argued that rural cultural tourism should be planned with caution for sustainable development. The study concludes with a component framework that encompasses the dimensions and issues that should be considered and incorporated in community-involved planning and development of rural cultural tourism.