Abstract
Augmented Reality and Virtual Reality (AR/VR) technologies have been in existence for some time, but recent advancements in hardware, storage, graphics processing, and high-resolution displays have made them more accessible and practical. As a result, an increasing number of organizations are exploring these immersive technologies for various purposes. This research focuses on organizations that have already initiated their AR/VR/3D journey, either through experimentation or implementation, and aims to answer the following questions. ❖ How is AR/VR/3D being employed today? ❖ What are the latest trends in AR/VR/3D technology? ❖ How can firms either begin or evolve their initiatives by implementing AR/VR/3D tech?
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