Development Of Virtual And Augmented Reality As Elements Of Stimulating Technological Entrepreneurship

Abstract

Virtual and augmented reality (VR/AR) technologies have received a high development level in the entertainment and marketing markets, but this is not the limit, but only the first stage of their implementation. The most promising products in terms of economic impact are based on VR/AR technologies in the field of industrial production, education, healthcare, and consumer services. The results of the study show that companies, scientific and educational organizations of Russia have significant technological reserves that allow them to occupy leadership positions on the world market in a number of segments. The aim of the study is to develop a solution to increase the number of companies involved in the formation of digital economy markets, promote the acceleration of the introduction of new products and services based on virtual and augmented reality technologies, ensure their competitiveness and overcome technological barriers. Achieving the stated goal and overcoming technological barriers should be achieved, among other things, through the development of a digital platform designed to create solutions (mathematical models, digital technologies, research tools, methodological recommendations and products for users) based on motion capture technologies in VR/AR, feedback interfaces and sensors (VR/AR), VR/AR content development tools and user experience improvement technologies that ensure the transformation of priority socio-economic sectors. The effect of the digital platform introduction should also be the entry of domestic players in the future 4-5 years to the international market of VR/AR solutions with a target share of more than 15% of the global market of VR/AR technologies.