Abstract
This study has the objective of discuss and comprehend the application of the Game Theory as its contributions and limitations in the formation process of strategic alliances. The core of this study is the formation of strategic alliances and the relationship between the logic of Game Theory, specifically cooperative games, and the formation of strategic alliances process. This article is presented as an essay and focus on the functionality and the possible application of Game Theory used in the process of analysis and formation of strategic alliances as cooperative structures. It was verify that the Game Theory is considered as a mathematical and economical potential to aggregate functionality to the strategic alliance formation process. However it was verify that there are some methodological limitations in the logic of the game theory such as the logic of the Nash equilibrium. There are some conditions that has to be satisfy so can be used the game theory’s contributions. The essay is concluded with some suggestions for future researches.
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