Abstract
With the development of the chemical industry, the traditional chemical enterprise model of relying on high energy consumption and high input has not adapted to the requirements of high-quality development. At present, chemical enterprises have problems such as low product performance, single product and excessive energy consumption. Wanhua Chemical Co., Ltd. is a technology-intensive high-end chemical enterprise, and its high-end chemical products (e.g., MDI) occupy an important position in the world. However, while investigating and analyzing Wanhua Chemical, it is found that the current enterprise also has a large gap compared with the world's top chemical enterprises. This paper uses SWOT strategic analysis and financial analysis compared with BASF to find that Wanhua Chemical has a single product structure, high repayment pressure, and low research expenditure. On this basis, this study provides a suitable development strategy for Wanhua Chemical, aiming to provide a reference implementation path for Chinese chemical companies to go international.
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