Analysis on the Construction of New Media in Government Affairs

Abstract

The rapid development of various industries in society has greatly changed the quality of life of people. Especially with the support of the Internet, the channels for obtaining information are gradually expanding, which leads to the gradual replacement of television and newspapers with modern social media. Government departments of all levels have also begun to emphasize the application of WeChat, Weibo, and other media platforms to broadcast official work updates and policy changes with the help of the Internet, which greatly improves the efficiency of social communication with the masses. Despite the use of these platforms that enable the development of government new media and attract the attention of countless social groups, there are still many problems in the specific implementation process, such as the long account application time, the low application number, and content inconsistent with the department. This caused the new media of government affairs unable to establish a foothold in society and damage the image of the government. Based on this, this paper analyzes the problems existing in the construction of government new media and puts forward corresponding optimization measures using real situations for reference.