Abstract

The traditional kite in Weifang is an excellent cultural accumulation in the long history of China, which emphasizes inheritance and innovation. This paper analyzes the application of Weifang kite traditional schema in cultural and creative products from the aspects of cultural connotation, pattern. This paper proposes that Weifang kite's traditional schema be better reflected in cultural and creative products by keeping pace with The Times, taking into account the national tide, and combining functionality and aesthetics in design thinking. Additionally, it provides reference for the application of Weifang traditional kite schema in cultural innovation works, as well as the design rules of such products that must be followed.

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