Abstract
As a high value-added product, cultural creative products emphasize the cultural connotation of products. Taking tourist souvenirs as an example, the country vigorously develops the green economy represented by tourism, which drives the rise of cultural creative product design. How to design excellent cultural creative products has become a realistic topic. Ancient Chinese artefacts have inherited and accumulated a long tradition of culture, and shaped excellent creative products worthy of our learning and reference. This paper discusses the cultural connotation, cultural integration and humanistic thoughts of the design of ancient Chinese artefacts and provides useful ideas for the design of cultural creative products today.
Highlights
Cultural and Creative Industries is an emerging industry with creativity as the core generated under the background of economic globalization, emphasizing an industry in which subject culture or Cultural factors depend on individuals to develop and market intellectual property rights through technology, creativity and industrialization [1]
The design and development of cultural and creative products dominated by the development and design of tourist souvenirs has shown a rapid development trend
We should see that the cultural creative product design and cultural creative industry rapid development, under the appearance of the culture creative product of culture and cultural relics in shallow level and form elements extraction, imitate the surface of the article, too much emphasis on form cultural connotations excavation depth is not enough, cultural creative form similar, wen gen product homogeneity serious problem
Summary
Cultural and Creative Industries is an emerging industry with creativity as the core generated under the background of economic globalization, emphasizing an industry in which subject culture or Cultural factors depend on individuals (or teams) to develop and market intellectual property rights through technology, creativity and industrialization [1]. In the economic transformation period of the country, the development of cultural and creative industry has been more and more valued and favoured by the government and enterprises. The design and development of cultural and creative products dominated by the development and design of tourist souvenirs has shown a rapid development trend. We should see that the cultural creative product design and cultural creative industry rapid development, under the appearance of the culture creative product of culture and cultural relics in shallow level and form elements extraction, imitate the surface of the article, too much emphasis on form cultural connotations excavation depth is not enough, cultural creative form similar, wen gen product homogeneity serious problem. Only by deeply understanding the ancients' humanistic thoughts on creation and reflecting the cultural connotation of cultural and creative products at a deeper level can valuable cultural and creative products be truly created
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