Analysis on SHEIN's Overseas Success During COVID-19 from the Perspective of Supply Chain Management

Abstract

During the epidemic, cross-border e-commerce became the world's main mode of trade, and it drove a large part of the economic flows during the epidemic. At the same time, however, the supply chain for cross-border e-commerce was very unstable due to the epidemic, with supplies and orders being hampered by the epidemic. The purpose of this paper is to use a case study on SHEIN to provide suggestions as it successfully stood out with cross-border e-commerce during the dilemma of Covid-19. The involved suggestions majorly focus on the optimization of information sharing management to respond quickly to demands and quality management to achieve zero detection in products. Innovative ideas on logistics service and product design are also emphasized in the suggestion part. Moreover, the specific case study of SHEIN can help other cross-border e-commerce companies to build a more complete supply chain and provide them with ideas to gain a foothold and value on the world trade platform.