Abstract
The aim of this study is to investigate how people’s consumption needs are reflected in market baskets. Food products baskets in a large shopping center were examined in terms of different parameters such as the amount of purchasing product (size of the basket), the types of products and the proportion of the product types in the basket. Relationships between analysis parameters are expressed by fuzzy inference rules.
Highlights
The purpose of this study is to investigate how people’s food consumption needs are reflected in market baskets
To find answers to the following research questions is aimed in the study: 1) Do the customers of the supermarket prefer large or small purchases? 2) How are the customers’ preferences according to the types of products? 3) Is there a relationship between the ratio of product types in shopping basket and the number of baskets? There are many studies related to shopping analysis or market basket analysis
As a result of the data collected from the sources and interviews with potential customers, the food products have been divided into 3 groups (Table 1)
Summary
The purpose of this study is to investigate how people’s food consumption needs are reflected in market baskets. There are many studies related to shopping analysis or market basket analysis. 2) How are the customers’ preferences according to the types of products? 3) Is there a relationship between the ratio of product types in shopping basket and the number of baskets? These analyses help the shop managers to study the behavior or buying habits of the customers to increase the sales (PhaniPrasad & Mourya, 2013).
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