ANALYSIS OF DIGITAL TECHNOLOGIES IN RECRUITMENT

Abstract

The paper explores the use of digital technologies in the recruitment system – one of the management processes of the company. Effective modern recruiting allows the company to avoid financial, time costs, as well as errors related to the human factor, which lead to a negative impact on its financial performance. The use of digital technologies makes it possible to optimize the recruiting system at the enterprise, minimize the subjective impact on the selection and selection of personnel, reduce the complexity of routine operations of recruiters, which in the future significantly increases the competitiveness of organizations in the economic market. Today, a large number of companies are faced with the fact that managers do not fully realize the rationality of the introduction and use of digital technologies in the recruitment and selection system. As a result, applications and systems unsuitable for the specifics of the business are used, which, on the contrary, lead to negative consequences. Thus, the relevance of the study lies, first of all, in the analysis and evaluation of digital technologies in the recruitment system to understand which technologies will be correctly implemented in a particular organization. The article presents a comparative analysis of modern technologies of effective recruiting, considers the stages of recruitment development, options for using digital technologies in the recruitment process, the capabilities of ATS systems, the types of HR bots in the recruitment of personnel, as well as the difficulties of implementing digital technologies.