Digital Technology In Industrial Enterprises

Abstract

The article deals with digital technologies used at Russian industrial enterprises. The problems, which the enterprises face at introduction of digital technologies, are marked. The risks of digitalization are noted. The relevance of the article is determined by the important influence of digitalization in the development of the world's population of the economy and society as a whole. Modern social development is linked to digital technologies. The importance of digital technologies in modern social and economic conditions is due to the growing attention of company management to the introduction of digital technologies for the future development of enterprises in the market. Therefore, the use of digital technologies not only increases the efficiency of the enterprise, but also enhances the economic position of the country. The digitalization of national productive forces will make it possible to remain competitive in the market. In a post-industrial society. The purpose of the study is to analyze the use of digital technology in industrial enterprises. The objectives of the work include - consideration of enterprises with the use of modern marketing tools; identification of risks and obstacles in the introduction of digital technologies at the enterprise; analysis of the use of digital technology in enterprises. As a result of the research, the digital technologies applied at Russian enterprises were analyzed. The used digital marketing tools are considered, risks and obstacles of use and implementation of digital technologies at enterprises are marked, efficiency of use of digital technologies at modern enterprises is marked.