DIDITAL - ТЕХНОЛОГІЇ В УПРАВЛІННІ АВТОТРАНСПОРТНОГО ПІДПРИЄМСТВА

Abstract

The article examines the current state of motor transport enterprises. An analysis of the e-commerce information portal based on Digital technologies was carried out. It has been established that the number of Internet users is increasing every year. Since Statista predicts that it will reach 17.5% in 2021 and 22% in 2023. Given that a quarter of the world's population currently makes purchases via the Internet, these forecasts seem reasonable and even a little conservative. In this regard, forecasting market behavior to create a flexible system of adaptation to new conditions becomes the most relevant. The study of scientific works shows the interest of the scientific world in the innovativeness of conducting modern business. Many authors determine that the use of digital technologies is the key to effective enterprise management. The article defines the main features of modern digital technologies that help the management and development of motor transport enterprises. Fundamental research was conducted directly on the level of use of modern digital technologies in motor transport enterprises. The analysis showed that the modern activity of motor transport enterprises is not fully aimed at the use of digital technologies in management and information development. Data storage, privacy and data storage received a higher percentage of 19%, which have been used in many enterprises since the advent of PCs. On the basis of the conducted research, the main directions of innovation in the application of Digital technologies were established, which will help the effective management of the motor vehicle enterprise. A study of the use of Digital devices by customers was conducted. A study was conducted on the intensity of use by consumers of various types of technological Digital devices. The study showed that 74% of consumers use smart technologies as the main means of communication. That is, the main aspect of conducting modern business, which is based precisely on the use of modern digital technologies, can be traced from the conducted research.