Abstract
Abstract In 2022, the COVID-19 epidemic significantly affected the effective supply of films in China, whereby the market fluctuated, and box-office sales decreased. However, China’s resilient film industry continued to persevere with quality products being released. New government policies were launched to help the industry’s enterprises alleviate their difficulties. Due to these policies, film enterprises endured to reduce costs, increase efficiency, and survive the difficult times. While the top-grossing films supported the market, a number of small and medium budget films were successful, with the reputation of young filmmakers growing rapidly. Creating healthy industry ecology, rebuilding the confidence of practitioners, giving full play to the main role of the market, increasing the effective supply of diversified products, and promoting the vertical and horizontal integration of film within other industries are of great significance to the recovery of both the Chinese film industry and its market in the post-epidemic period.
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