China: Towards the greatest cinema market in the world

Abstract

In China the film market is gaining importance from the cultural and economic point of view not only at national level, but also for foreign producers. The Chinese box office and film admissions are growing year after year and Chinese film and related companies are becoming more and more strong. This trend is due to many factors someone more general as family incomes growth, people flows from countryside to towns, urban development and big commercial center dissemination. In that framework the film industry was pushed by public policies toward cultural and creative industries development. But also the desire of the Government to improve the Chinese soft power played an important role in helping Chinese companies to «go out» and try to play in the global film market. The need to renew cultural and social cohesion and collective identity was a third component that put the film industry in the center of the cultural industries field. The Hollywood film industry in that changing Chinese market is playing an important role, but bring also some problems that are described in the article.