Abstract
The main objectives of this research are to analyze the characteristics of Mini Market consumers, traditional markets, and street vendors and analyze the factors that influence the interest of buying halal labeled food products in Kuala Tungkal Tanjung Jabung Barat District. The data used in this study is the primary data. The result of the research found the characteristics of the interest of the Mini Market consumers, traditional markets, and street vendors products in Kuala Tungkal Tanjung Jabung Barat District based on female gender is 64%, Islamic religion 72%, senior high school education 68%, 44% self-employed, Rp 1.000.000–Rp 2.000.000 as much as 38% and consumer response does not care about the halal label as much as 28%. the result of research indicates that comprehension, packaging, and hygiene variables influence the interest in buying halal labeled food products in Kuala Tungkal.
 Keywords: Halal, Consumer, Market.
Highlights
Ajaran Islam menjelaskan dalam Al Qur’an dan Hadits memberikan petunjukpetunjuk yang sangat jelas tentang konsumsi, perilaku konsumsi yang sesuai dengan ketentuan Allah dan Rasul-Nya akan menjamin kehidupan manusia yang adil dan sejahtera dunia akhirat (Falah)
The main objectives of this research are to analyze the characteristics of Mini Market consumers, traditional markets, and street vendors and analyze the factors that influence the interest of buying halal labeled food products in Kuala Tungkal Tanjung Jabung Barat District
The result of the research found the characteristics of the interest of the Mini Market consumers, traditional markets, and street vendors products in Kuala Tungkal Tanjung Jabung Barat District based on female gender is 64%, Islamic religion 72%, senior high school education 68%, 44% self-employed, Rp 1.000.000–Rp 2.000.000 as much as 38% and consumer response does not care about the halal label as much as 28%. the result of research indicates that comprehension, packaging, and hygiene variables influence the interest in buying halal labeled food products in Kuala Tungkal
Summary
Berdasarkan Tabel 2. menjelaskan bahwa dari 100 responden konsumen Mini market, pasar tradisional, dan pedagang kaki lima di Kota Kuala Tungkal Kabupaten Tanjung Jabung Barat dengan jenis kelamin laki-laki menunjukkan jumlah sebanyak 36 orang atau 36%, sedangkan yang jenis kelamin perempuan sebanyak 64 orang atau 64%. Menjelaskan bahwa dari 100 responden konsumen Mini market, pasar tradisional, dan pedagang kaki lima di Kota Kuala Tungkal Kabupaten Tanjung Jabung Barat dengan jenis kelamin laki-laki menunjukkan jumlah sebanyak 36 orang atau 36%, sedangkan yang jenis kelamin perempuan sebanyak 64 orang atau 64%. Hal ini menunjukkan bahwa sebagian besar responden dalam penelitian ini adalah perempuan. Karakteristik responden berdasarkan agama Karakteristik responden berdasarkan agama terhadap konsumen Mini market, pasar tradisional, dan pedagang kaki lima di Kota Kuala Tungkal Kabupaten Tanjung Jabung Barat dapat di lihat sebagai berikut : Tabel 3.
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