Activity characteristics of street vendor in royal market area, Serang City

Abstract

The purpose of this study is to examine the characteristics of street vendors, as the basis of directions for arranging street vendors in Royal Market area, Serang City. The problems often encountered by street vendors is unclear rules and law enforcement. Its also found in the Royal Market Area, as the center of a shopping district in the Serang City. The location and number of market visitors is an attraction for street vendors to do their business. Street vendors run their activities by utilizing public access to suffice the needs of life and also has a potential to providing a job opportunities. Even, if the space used for street vendors can be arranged properly, it can increase the Regional Original Revenue of Serang City. This study used a quantitative approach with survey methods, and supported by statistical-descriptive analysis techniques. The results of this study indicate that the characteristics of street vendors are dominated by street vendors who use a physical means such as the covered carts that street vendors use trade are, in theory, permanent and usually sell food and drinks, however in the Royal Market Area covered carts are used by street vendors to sell textile goods and accessories.