Abstract
Researchers are interested in investigating the influence of liquidity, leverage, and profitability on company value in Indonesia, especially in noncyclical consumer companies. The noncyclical consumer sector was chosen because its products or services directly meet the needs of final consumers, so they have a direct impact on consumer needs. This research aims to determine the effect of liquidity, leverage, and profitability on company value in noncyclical consumer companies. The type of research used is associative research. The data used in this research is secondary data obtained from the official BEI website (www.idx.co.id). The data collection method uses documentation and literature study methods. The population of this study includes all shares of non-cyclical consumer sector companies listed on the IDX main board during the 2018-2022 period. The number of samples during the research period was 39 companies. The data analysis used is quantitative analysis. The analysis technique used is multiple linear regression analysis with the help of the SPSS application. The research results together show that the variables liquidity, leverage, and profitability have a significant positive effect on the value of non-cyclical consumer sector companies on the Indonesia Stock Exchange. Liquidity has a positive and significant effect on company value, leverage has a positive and significant effect on company value, and profitability has a negative and significant effect on company value.
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