Agro-ecotourism and socio-cultural animation as an alternative for tourism development in the town of El Refugio in the municipality of Ruiz, Nayarit

Abstract

The main objective of this work is to propose a product made up of agro ecotourism and sociocultural tourism animation in the town of El Refugio, in the municipality of Ruíz, Nayarit, to contribute to tourism development. This work is based on the results previously obtained from the tourism diagnosis of the municipality of Ruiz, Nayarit and its Tourism Characterization carried out by Altamirano et al. (2019), in which a documentary, field and descriptive research was developed, where tools were used for the characterization, compilation, classification and ranking of the natural resources of the municipality of Ruiz Nayarit, as well as the determination of the tourist inventory, the degree of knowledge about tourism, its potential, the acceptance of tourism and the tourism product of the town of El Refugio, through the tourist inventory survey form and finally it was known through interviews with the residents of the town. locality, the degree of knowledge about tourism, its potential, acceptance of tourism and the tourism product. Once all the evidence was documented, the design of the agroecotourism product proposal was carried out as a viable and valuable option for tourists who visit the town and who are interested in knowing the agricultural process of coffee and pineapple, as well as that of carrying out activities in contact with nature and social integration, applying the techniques of sociocultural tourist animation to contribute to the tourist development of the community.