Advertising as Information

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Previous articleNext article No AccessAdvertising as InformationPhillip NelsonPhillip Nelson Search for more articles by this author PDFPDF PLUS Add to favoritesDownload CitationTrack CitationsPermissionsReprints Share onFacebookTwitterLinkedInRedditEmail SectionsMoreDetailsFiguresReferencesCited by Journal of Political Economy Volume 82, Number 4Jul. - Aug., 1974 Article DOIhttps://doi.org/10.1086/260231 Views: 828Total views on this site Citations: 1969Citations are reported from Crossref Copyright 1974 The University of ChicagoPDF download Crossref reports the following articles citing this article:Fei Wang, Haifeng Xu, Ronglin Hou, Zhen Zhu Designing marketing content for social commerce to drive consumer purchase behaviors: A perspective from speech act theory, Journal of Retailing and Consumer Services 70 (Jan 2023): 103156.https://doi.org/10.1016/j.jretconser.2022.103156Sanggyu Kang, Chune Young Chung, Wonseok Choi How do heterogeneous institutional investors influence corporate advertising decisions?, Research in International Business and Finance 62 (Dec 2022): 101698.https://doi.org/10.1016/j.ribaf.2022.101698Xiaochen Liu, Yulin Fang, Qiang Ye Product sampling on reward-based crowdfunding platforms, Information & Management 59, no.88 (Dec 2022): 103718.https://doi.org/10.1016/j.im.2022.103718Dominique Olié Lauga, Elie Ofek, Zsolt Katona When and How Should Firms Differentiate? 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