Focus on Authors

Abstract

Paulo Albuquerque (“ Measuring the Impact of Negative Demand Shocks on Car Dealer Networks ”; “ Rejoinder to Commentaries on Albuquerque and Bronnenberg ”) is an assistant professor of marketing at the Simon Graduate School of Business, University of Rochester. He holds a Ph.D. in management from the UCLA Anderson School of Management. He is currently interested in competition and consumer behavior in online markets, new product diffusion across markets, and spatial competition models. His articles have appeared in Marketing Science, the Journal of Marketing Research, and Management Science. Bart J. Bronnenberg (“ Measuring the Impact of Negative Demand Shocks on Car Dealer Networks ”; “ Rejoinder to Commentaries on Albuquerque and Bronnenberg ”) is a professor of marketing and CentER research fellow at Tilburg University. He holds Ph.D. and M.Sc. degrees in management from INSEAD, Fontainebleau, France and an M.Sc. in industrial engineering from Twente University, The Netherlands. He is currently interested in marketing strategy and multimarket competition in consumer goods and medical industries; he is also continuing to work on empirical analyses of new product growth and consumer choice behavior. His articles have appeared in the leading field journals, and he was named the recipient of the 2003 Paul Green Award, the 2003 IJRM Best Paper Award, the 2004 John D. C. Little Best Paper Award, and the 2008 Paul Green Award. Gangshu (George) Cai (“ Exclusive Channels and Revenue Sharing in a Complementary Goods Market ”) is an associate professor in the Department of Management at Kansas State University. He received his Ph.D. in operations research from North Carolina State University in 2005, and he received his M.S. in business statistics and economics in 1999 and B.S. in physics in 1996 from Peking University. His research is concentrated on multichannel supply chain management, with a particular focus on the interface between operations management and marketing, finance, and e-commerce. Javier Cebollada (“ Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice ”) is an associate professor of marketing at the Public University of Navarra, Spain. He obtained a Ph.D. in management and a master's degree in economics, both from Pompeu Fabra University (Barcelona), Spain. He has been studying how manufacturers and retailers adapt their strategies to the multichannel online–off-line structure and how consumers behave in the multichannel environment. His research has been published in journals such as Marketing Science, the Journal of Interactive Marketing, and the International Journal of Research in Marketing. Rachel R. Chen (“ Customer Bill of Rights Under No-Fault Service Failure: Confinement and Compensation ”) is an associate professor at the Graduate School of Management, University of California, Davis. She received her Ph.D. from the Johnson Graduate School of Management, Cornell University. Her research addresses economic issues in managing supply chains and distribution channels, including procurement and the marketing–operations interface; she also analyzes decision making under uncertainty in service operations. Her previous research has appeared in Management Science, Marketing Science, Manufacturing & Service Operations Management, Production and Operations Management, IIE Transactions, and other research outlets. Pradeep K. Chintagunta (“ Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice ”) is the Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing at the Booth School of Business, University of Chicago. He earned a Ph.D. in marketing from Northwestern University in 1990. He is interested in empirically studying strategic interactions among firms in vertical and horizontal relationships, measuring the effectiveness of marketing activities in pharmaceutical markets, investigating aspects of technology product markets, and analyzing household purchase behavior. Junhong Chu (“ Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice ”) is an assistant professor of marketing at the National University of Singapore (NUS) Business School. She earned a Ph.D. in marketing and an MBA from the University of Chicago Booth School of Business in 2006. Her research interests include structural modeling (both classic and Bayesian approaches) of consumer and firm behavior, distribution channels, e-commerce, and retailing. Her research has appeared in Marketing Science, the Journal of Marketing Research, the Journal of Marketing, and the Journal of Interactive Marketing; she was the 2011 MSI Young Scholar. Yue Dai (“ Exclusive Channels and Revenue Sharing in a Complementary Goods Market ”) is an associate professor at Fudan University, China. She received her Ph.D. in industrial engineering from North Carolina State University. Her scholarly work has appeared in Production and Operations Management and Naval Research Logistics. Martijn G. de Jong (“ Measuring Consumer Preferences Using Conjoint Poker ”) is the J. Tinbergen Associate Professor of Marketing, Erasmus University. He applies statistical and psychometric methods to improve marketing decision making; often his research is cross-cultural in nature, relying on large-scale data sets. He received several major research grants, including an NWO (Netherlands Organization for Scientific Research) innovation grant. His awards include the J. C. Ruigrok award (awarded once every four years to the most productive young scholar in the Economic Sciences in the Netherlands) and the Christiaan Huygens award (presented by HRH princess Máxima of the Netherlands; awarded once every five years to a young economist in the Netherlands). Johann Füller (“ Measuring Consumer Preferences Using Conjoint Poker ”) is the CEO of Hyve AG, a leading innovation and community agency in Germany, and a researcher at the Innsbruck University School of Management. His research explores innovation and cocreation communities from multiple perspectives. He advises and speaks to major corporations worldwide in the areas of innovation communities, social media, crowdsourcing, and cocreation. He has published in journals such as the Journal of Product Innovation Management, California Management Review, MIS Quarterly, the Journal of Business Research, and others. Eitan Gerstner (“ Customer Bill of Rights Under No-Fault Service Failure: Confinement and Compensation ”) is a professor of management at the Faculty of Industrial Engineering and Management, The Technion–Israel Institute of Technology. His research areas include marketing strategies and social responsibility. He contributes regularly to this journal; recent titles include “Should Captive Sardines Be Compensated? Serving Customers in a Confined Zone” and “For a Few Cents More: Why Supersize Unhealthy Food?” He served Marketing Science as an editorial board member and an area editor. Dominique M. Hanssens (“ Response Models, Data Sources, and Dynamics ”) is the Bud Knapp Professor of Marketing at the UCLA Anderson School of Management. His research focuses on strategic marketing problems—in particular, the assessment of long-term marketing impact on business performance. He received his Ph.D. from Purdue University, and from 2005 to 2007, he served as executive director of the Marketing Science Institute in Cambridge, MA. He is a fellow of the INFORMS Society for Marketing Science. Dan Horsky (“ Disentangling Preferences and Learning in Brand Choice Models ”) is the Benjamin L. Forman Professor of Marketing at the William E. Simon Graduate School of Business, University of Rochester. He has published on a wide variety of marketing topics and has twice won the John D. C. Little Best Paper Award. His outside interests include swimming and art collecting. Sanjay Jain (“ Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision ”; “ Rejoinder: Package Size Issues and Vice Goods ”) is a professor and JCPenney Chair of Marketing and Retailing Studies at the Mays Business School, Texas A&M University. His research interests are in the areas of competitive strategy, behavioral economics, and experimental game theory. He has been a finalist for the Paul Green Award, the John D. C. Little Award, the INFORMS Society of Marketing Science Long Term Impact Award, and he has received the INFORMS Society of Marketing Science Practice Prize Award. He is an associate editor for Management Science and serves on the editorial boards of the Journal of Marketing Research and Marketing Science. Sanjog Misra (“ Disentangling Preferences and Learning in Brand Choice Models ”) is an associate professor of marketing and applied statistics at the William E. Simon School of Business, University of Rochester. His current research interests include the development and application of structural econometric methods to marketing problems. His research has been published in journals such as Marketing Science, Quantitative Marketing and Economics, the International Journal of Research in Marketing, and the Journal of Law and Economics, among others. Rik Pieters (“ Ad Gist: Ad Communication in a Single Eye Fixation ”) is a professor of marketing at Tilburg University. He holds a Ph.D. in social psychology from Leiden University. He researches consumer behavior to improve the effectiveness of marketing and public policy decisions; his work focuses on the determinants and implications of visual attention. He is in search of interesting main effects and surmountable hills. Devavrat Purohit (“ A Strategic Perspective on Durable Goods ”) is the Bob J. White Professor of Business Administration at Duke University's Fuqua School of Business. His research interests are in the area of durable goods and high-technology products, and in channel management issues. He has also studied the role of leases, sales, and inventory levels as ways to manage the manufacturer–retailer relationship. More recently, he has been studying the role of digital rights and information goods. Ram Rao (“ Package Size and Competition ”) is the Founders Professor in the Naveen Jindal School of Management at the University of Texas at Dallas. His current research is on competitive promotions, varied consumption, and marketing implications of social media. He is coeditor of the Internet journal of marketing science Review of Marketing Science, serves on the editorial boards of Marketing Science and the Journal of Marketing Research, and serves on the advisory boards of Quantitative Marketing and Economics and Management Research Network. Sangwoo Shin (“ Disentangling Preferences and Learning in Brand Choice Models ”) is an assistant professor of marketing at the Krannert School of Management, Purdue University. He holds an MBA from Seoul National University, Seoul, and a Ph.D. in marketing from University of Rochester, Rochester, NY. His research interests cover dynamic consumer decision under uncertainty, strategic firm decision in direct marketing, conjoint analysis, and applied Bayesian statistics. Richard Staelin (“ A Strategic Perspective on Durable Goods ”) has been an active researcher and educator for over four decades. He has supervised over 40 doctoral students during this time period. His research interests range from the quality of medical care, to managerial decision making, to channel management. A few years ago he was forced to give up running but now he takes yoga and pilates. Daniel Stieger (“ Measuring Consumer Preferences Using Conjoint Poker ”) is a managing partner of Modellwerkstatt, a company integrating customers in the engineering process. He received his Ph.D. in business administration at the Innsbruck University School of Management and holds a master's degree in economics and a degree in engineering. His research projects include quantitative methods in marketing, the study of consumer behavior within online environments, and the adoption of new technologies. Olivier Toubia (“ Measuring Consumer Preferences Using Conjoint Poker ”) is a professor of marketing at the Columbia Business School. He is a graduate from Ecole Centrale Paris, and he holds an M.S. in operations research and a Ph.D in marketing, both from MIT. His research interests include new product development, adaptive experimental design, conjoint analysis, preference measurement, idea generation, idea screening, the diffusion of innovation, behavioral economics, and social networks. Brian Wansink (“ Package Size, Portion Size, Serving Size…Market Size: The Unconventional Case for Half-Size Servings ”) is the John S. Dyson Endowed Chair at Cornell in the Applied Economics and Management Department at Cornell University, where he directs the Cornell Food and Brand Lab to uncover how the biases in our eating behavior and shopping behavior can be reversed in healthy, profitable, win-win ways. This is relevant to medicine, nutrition, obesity, public policy, and marketing. He received his Ph.D. from Stanford University in 1990. He is the former executive director of the U.S. Department of Agriculture's Center for Nutrition Policy and Promotion, a best-selling author, founder of the Smarter Lunchroom Movement, an Iowa native, and the current president of the Society for Nutrition Education and Behavior. Michel Wedel (“ Ad Gist: Ad Communication in a Single Eye Fixation ”) is the Pepsico Professor of Consumer Science at the Robert H. Smith School of Business of the University of Maryland. His main research interests are in the application of statistical and econometric methods to problems in marketing and marketing research. Much of his recent work addresses issues in visual marketing, using eye-tracking technology. Yinghui (Catherine) Yang (“ Customer Bill of Rights Under No-Fault Service Failure: Confinement and Compensation ”) is an assistant professor of the Graduate School of Management at University of California, Davis. She received her Ph.D. in operations and information management from the Wharton School of the University of Pennsylvania. Her current research focuses on service marketing and learning customer behavior from clickstream data. Her research has been published in Marketing Science, IEEE Transactions on Knowledge and Data Engineering, and the INFORMS Journal on Computing, among others. Hema Yoganarasimhan (“ Cloak or Flaunt? The Fashion Dilemma ”) is an assistant professor of marketing at the University of California, Davis. She has a Ph.D. in marketing from Yale University. Her research interests include fashion markets, consumer-generated media, empirical measurement of social influence, and online reputation systems. Sean X. Zhou (“ Exclusive Channels and Revenue Sharing in a Complementary Goods Market ”) is currently an assistant professor in the Department of Systems Engineering and Engineering Management, the Chinese University of Hong Kong. He received his B.S. in electrical engineering from Zhejiang University, China in 2001, and he received his M.S. and Ph.D. in operations research from North Carolina State University in 2002 and 2006, respectively. His main research interests include inventory control, pricing, and game-theoretic applications in supply chain management.