Abstract
Contemporary young people often express their pursuit of sexy beauty by sexy clothing. It is of great significance to investigate their motivations and concerned psychological characteristics of sexy clothing behavior based on the aesthetic theory and self-objectification theory. 558 college students from three key universities in Nanjing were investigated with Body Monitoring Scale(BMS) and the self-designed questionnaire, it was found that the motivations mainly includes sexy performance motivation, self-objectification motivation, body comfort motivation and homosexual competition motivation; although sexy performance motivation is related to aesthetic motivation, it is also closely related to self-objectification motivation; it’s imperative to carry out clothing aesthetics education for college students.
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