Abstract

Introduction: Investment constitutes an important decision for effective personal financial planning. A good Investment provides a base for a sound financial situation in near future. The recent time period has seen a revolutionary growth in the situation of women. This growth has become more important for the women living in India because India is a developing country. Recently, Indian women have faced tremendous growth in their position across different parts of the country. Women take various important decisions in their life and for their family including financial decisions. It can be savings, Expenditure, investment, decision about loans and advances, retirement planning. Purpose: This study focuses on the awareness of Financial Investments in Women. The purpose of this paper is to study the financial literacy in women about Financial Investment by using literature based analysis.
 Data collection: Secondary data is collected from various sources such as journals, research papers, websites and articles.
 Findings: The study of various papers reveals that majority of women do not prefer equity as investment. Majority of the women prefer investments which carry less risk such as Fixed Deposits, Post Office Investments and so on. Government can form new policies and schemes to attract more investments which are underrated.

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