Abstract
The digitation of financial services is changing the way people participate in the financial markets as well as their daily lives. Automated technology in the online investment platforms have made it easier for people, especially Generation Z to invest because this feature aims to create an easier way to access the investment process by integrating financial services into investment selections. This research will focus on the relation between financial literacy and investment decisions. This study will measure how impactful is financial literacy in people’s decision on investment. The population of this research is the members of Generation Z, people who were born in 1997 to 2021, and are fulfilling the requirements to do an investment, that specifically live in Bandung, Indonesia. Online questionnaires were conducted and there were more than 200 respondents who participated in this research. Quantitative method was used to analyse the data collected. The relationship between financial literacy and investment decision was analysed using linear regression with SPSS software. The result showed that financial literacy affected people’s investment decisions. Hopefully this research can give some guidance for people who are experts in the financial sector and can spread more awareness regarding the importance of financial literacy.
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