Impact of Self-Control, Financial Literacy and Financial Behavior on Financial Well-Being

Muhammad Farooq ,Valliappan Raju ,K. Ramanathan Kalimuthu ,Faisal Khalil-Ur-Rehman ,Waqar Younas ,Tariq Javed

doi:10.32861/jssr.51.211.218

Abstract

Financial knowledge is empowering the new generation of the 21st century in the era of transformative marketing (Kumar, 2018), which leads to the well-planned financial structure for long terms. However, it is imperative to know that on what scales they are managing their budgets. Understanding the impact of selfcontrol, financial literacy, and financial behavior is very vital for living a successful life (Sarstedt et al., 2017). The literature shows, people with good self-control and financial literacy tend to behave well compared to people with less self-control and financial literacy. This study examines the relationship between self-control financial literacy, financial behavior and financial wellbeing. A survey was conducted on 416 people from educational institutions, corporate sectors and food courts in Pakistan to empirically examine the impact of self-control and financial literacy on financial behavior and financial well-being of people. Better self-control and financial literacy lead to greater financial well-being. This research paper concludes that self-control and financial literacy affect financial well-being through financial behavior. Financial literacy has a significant direct impact on financial wellbeing, however the direct impact of self-control on financial well-being is insignificant. Impact of financial behavior on financial well-being is stronger than the impacts of financial literacy and self-control on financial well-being. This paper will be useful for economists and companies in Pakistan to better understand consumer market and to make decisions accordingly.

Highlights

Humans make mistakes because they are forced, by their psyche, to consider many options while making decisions
Microsoft Excel is used for data cleansing and removal of outliers and SPSS is used for demographics Javed et al (2014)
Descriptive statistics are shown in table 01 below. 21.2% (n=88) of our respondents lie within the range of 18 to years, 28.8% (n=120) are within the range of to years, 38.5% (n=160) are in to 45 years of age and 11.5% (n=48) are above 45 years of age. 59.6% (n=248) male and 40.4% (n=168) are female respondents

Summary

Introduction

Humans make mistakes because they are forced, by their psyche, to consider many options while making decisions. Choosing an option can lead to benefit or loss, satisfaction or regret, whether that option is considered perfect at the time or not. Sometimes people make financial decisions such as spending in profit making stocks or spending money very consciously where it’s needed but sometimes those decisions lead to loss. But not all the time, bad financial decisions whether in saving or investing. Due to online available contents, a smartphone which has the ability to restrict someone from financial mistakes, the risk of impulsive decision-making behavior can be controlled (Farooq, 2018; Kumar, 2018; Meyer, 2018; Varadarajan, 2018). Marshmallow Theory suggests that better selfcontrol leads to better well-being and bright future (Angeles and Uni, 1972)

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