Abstract
The fabric industry is one of the most vibrant and sought out industry in India as it caters for both domestic and international markets at massive production levels next to that of China. Indian fabrics are sought out after around the world for their unique quality and designs from traditional to modern clothing. The fabric of the fabric industry lies in its diverse and densely populated workforce that drives production round the clock year over year for centuries unmemorable. Motivated employees are needed in our rapidly changing workplaces. Motivated employees help organizations survive. Motivated employees are more productive. To be effective, managers need to understand what motivates employees within the context of the roles they perform. This study analyses the level of employee motivation at JVM Textiles located in the Karur district of Tamil Nadu-India.
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