Abstract
This research delves into the labyrinth of consumer behaviour, dissecting the nuanced preferences in the realm of personal care product selection. Focusing on the pivotal influence of financial status, our study seeks to unravel the intricate tapestry of choices made by individuals across diverse economic backgrounds. From essential grooming items to indulgent self-care commodities, the research delineates the spectrum of consumer decisions influenced by income brackets. Moreover, it uncovers potential shifts in consumer preferences amidst economic fluctuations and their implications for the personal care industry. As we navigate through the labyrinth of consumer behaviour, this study not only contributes valuable insights to marketers and policymakers but also prompts a re-evaluation of societal perceptions surrounding personal care choices. By understanding the symbiotic relationship between financial status and consumer behaviour, we hope to foster a more nuanced discourse on the intricate dynamics governing our daily grooming rituals.
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