Abstract

In this paper, we analyze the unique paradigm of ideological and political education, ideological and political education of traditional paradigms no longer meet the growth of university students, by ideological and political education paradigm from monologue to dialogue conversion, combined with the actual college students, give full play to college students the role of ideological and political education paradigm. The arrival of the era of big data, not only brings opportunities to the ideological and political education of college students, but also posed a serious challenge. Virtual social identity shaken the existing system, a profound impact on the ideological and political education environment, threats Students privacy and how to interpret scientific data become big new issues. Promote ideological and political education work based on large data Mechanism Innovation students, educators to enhance their level of information, to take a scientific means to enhance the effectiveness of large data acquisition, based on innovation paradigm of big data, improve the relevant rules and regulations, Big Data Application processing procedures, accurately grasp the ideological trend of dynamic students, sharing complex associated data. From effectiveness departure ideological and political education, noting that the era of ideological and political education needs paradigm shift, put forward the ideological and political education paradigm shift orientation: Students diversification purposes of ideological and political education, humanity; target specific ideological and political education technology, equalization; ideological and political education of life, flexible technology; ideological and political education means of penetration, interactive. Four aspects of ideological and political education of the people Paradigm conducted a preliminary inquiry, hoping to take this direction to ensure the ideological and political education Paradigm successfully converted.

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