Abstract
With the development of information technology, Many Internet enterprises have emerged rapidly, and to thrive in the face of fierce competition, it is vital for them to have efficient business models. These business models are a popular focus of research interest. At present, there is still no unified interpretation of the business model system of Internet enterprises. The existing theoretical research examines mainly individual enterprises; there are only a very few studies on the business models of platform enterprises. This study therefore aims to summarize the literature on the basis of existing theories combined with the enterprise reality, through a literature review and case study of the Tencent group of companies in China. This study explores the online trading platform for enterprises and its business model.It is instructive to correctly analyze the Internet business model of enterprises in the third party service platform enterprises.
Highlights
In recent decades, many Chinese Internet companies, such as Tencent, Baidu, and Alibaba have achieved high growth
The problem is that most Internet enterprise business models are vague and undefined, relating basically to increasing profits, and market access[1].In the backdrop of the global economic slowdown, the growth in business model innovation caused by the change in scale of trade has become of vital significance to firms
The present study is rooted in theoretical work combined with enterprise reality through a literature review and a case study of the Tencent group in China
Summary
Many Chinese Internet companies, such as Tencent, Baidu, and Alibaba have achieved high growth. With creative economy as their core concept, they provide information, consulting, entertainment, and other services for consumers These firms represent the new economy and belong to the emerging information service industry. Business model innovation can lead the enterprise to new market resources, bring new concepts to business development and economic growth, and increase the firm’s competitive advantages (e.g., Tencent). Successful cases of business model innovation continue to emerge, which encourages entrepreneurs to constantly pursue business model innovation[2]. With this background, the present study is rooted in theoretical work combined with enterprise reality through a literature review and a case study of the Tencent group in China. This study aims to provide guidance in terms of other Internet firms’ growth potential
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